Analysing A Tv Ad (Fairy liquid)

I have chosen to analyse the fairy liquid ad. first of all, the ad starts with a very simple, black and white which suggests that the product is old but still lives on as the ad moves into the future with improvements of the product look changing throughout but everything else staying the same, especially the promise of getting the same result even though its moving in to different generations, this relates back to the originality of the product and the promise of what it does has stayed the same through all the years.

"best selling brand" the lady says this in order to get across a very strong message to the people who know this brand as its been around for a very long time.  and "trust fairy, cleaning power" this is written in capital as a slogan for the audience to remeber the product by as it is set very simple but obvious to the audience.

Overall, Personally i believe that this ad is aimed at a very specific target audience and because of the lady in the advert with a small girl, this suggests that women who live at home or are house wifes are best to benefit from this product.